Lemonade and Tea Make Sustainable Sense

A new company offers the chance to taste refreshing soft drinks – minus the environmental and social impact.

Lemonade and Tea with a Twist

At the end of the eighteenth century, social reformer Robert Owen aimed to improve the working conditions of his textile mill in Scotland. At his factory, he offered employees decent salary, family housing and healthcare. There is more. In a time in which the industrial revolution was dehumanizing workers, he assured education for children and a nursery. In 2019, Lemonaid and Charitea aims for something similar. What does it produce? Lemonade and tea. But there is a twist: sustainability and social awareness. The company combines Fairtrade, ensuring farmers and their families the possibility to live a better life, and organic production, promoting ecosystem management and reduction of agriculture’s environmental impact. 

Sustainable and Social from Production to Profits 
The idea behind Lemonaid and Charitea is threefold. Step one: Fairtrade. Each bottle of soft drink contains only organic ingredients and is certified Fairtrade. The firm pays premiums for raw ingredients in order to support farming and communities. In fact, higher prices allow local farmers to improve their livelihood and to develop the infrastructure needed to grow their business, without the downward pressure on prices of the global marketplace. Rather than relying on third party certificates, Lemonaid and Charitea selects producers and regions - which will supply raw material for the soft drinks - inhouse. This enables the company to select the areas of the world which are more economically disadvantaged and to support those initiatives that have a higher impact on the local financial and social condition. 
Step two: sustainable farming. The firm selects farmers that respect local biodiversity, use biological fertilizers and take care of the living conditions of their animals. This contributes to the reduction in greenhouse gasses by sustaining the health of soils and ecosystems, adapting agriculture to ecological cycles. And this contributes to strengthen the local culture and traditions. The objective, therefore, is to use supplies that have the least impact on the environment and that are more natural and healthier for the final consumer. 
Step three: the foundation. Beyond sustainable supplies, beyond healthy production. This is its scope. For every bottle of soft drinks sold, Lemonaid and Charitea supports the homonym foundation with 5 cents. Since 2010, the foundation raised more than 4 million Euros which were used to support numerous projects around the world. Take, for example, the ecological school in San Juan, Paraguay. The foundation provides the town’s school with infrastructure and teaching materials in order to allow students to learn the basics of organic agriculture.

Is Lemonaid and Charitea the future of soft drinks?
Lemonaid and Charitea represents a cutting-edge solution for international companies. It guarantees social standards for producers and ecological standards for farming. It ensures profits are not made for profits sake but rather contribute to improve the livelihood of local communities. From the perspective of a customer, it provides a sustainable, healthy and natural alternative to other soft drinks. However, there is a slight hitch: are consumers ready to pay a premium for such products?

Written by Riccardo Casarin