Gucci equilibrium: a green heartbeat in the fashion industry

 

While fashion houses worldwide tried to race against time for the organization of the MFW runway shows (whether online or physically with proper precautions), Alessandro Michele, the creative director of Gucci, was planning a fashion revolution starting with saying goodbye to the September Fashion Week.

 

Back to the roots

 

Behind this decision there is the need for Gucci to slow down: by cutting down on the numbers of shows it holds each year from five to two, it felt the necessity of giving more space to creativity while preserving the quality of clothes by respecting people and the environment.

By embracing this philosophy, Italy’s most valuable luxury brand revealed the launch of Gucci Equilibrium, an online platform part of its 10-year sustainability plan. 



 

 

 

From words to deeds

 

Starting from 2015, Gucci has developed a 10-year sustainability plan that consists in various strategies with the aim to operate in respect of the planet.

Kering, the global luxury group that owns Gucci, has developed the Environmental Profit and Loss (EP&L) accounting, which measures all the company’s environmental impacts and allow it to make better-informed decisions.

Using the EP&L as a benchmark to chart its sustainability progress, incredible results were achieved: a 39% reduction for combined impacts and a 37% reduction for greenhouse gas emissions alone since 2015 with reduction targets at 40% for their total footprint and 50% for greenhouse gas emissions by 2025.



 

 

 

Furthermore, as shown in Gucci website, the environmental plan also includes:

·        Use of paper and packaging sourced from certified sustainably managed forests (FSC);

·        Reduction of waste, paper and water in all offices, warehouses, stores, production sites and supply chain;

·        Increased attention to the use and management of chemicals;

·        Development of innovative environmentally friendly materials;

·        Sustainable sourcing and traceability of raw materials, in respect of nature, biodiversity, animal welfare and local communities.

 

Stronger together

 

Gucci made it very clear: the intention is to find a new state of equilibrium in a world that is constantly changing. And this can only happen by turning the system upside down: its vision is to move away from fashion’s linear model in order to embrace a circular one.

By sharing projects with the most varied realities all over the world, Gucci proudly proves that unity is strength.

Through the ‘Gucci-Up’ program, the company managed to reuse around 22 tons of leather scraps from 2018 and 2019: the regeneration of these offcuts was made possible thanks to the partnership with NGOs and women-based projects.

In fact, the program supports social cooperatives in Italy that work for the re-integration into communities of people from marginalized groups.

By combining circularity and social enterprise, the partnership with another initiative, called ‘I was a Sari’, proved to be successful. Pursuing the mission to upcycle leftover materials to produce embroidery (which is a decorative needlework) for the global fashion market, I was a Sari trains women in disadvantaged communities around Mumbai to become world-class embroiderers and helps them gain financial independence.

(Photo of an artisan receiving training at the Gucci creative office in Rome, working with recycled fabrics and materials)

 



 

 

 

A green future

 

The road is still long but there is every reason to think that all efforts will pay off.

As the CEO Marco Bizzarri explains in an interview with Italian newspaper Corriere della Sera: ‘Values ​​create value. Sustainability is not a cost: it is a matter of respect.’

And hopefully, in the future, fashion industry will entirely focus on sustainable and circular economy, having a positive impact on every aspect of the world.

 

Sources:

https://equilibrium.gucci.com/it/

 https://www.gucci.com/us/en/st/sustainability-landing/environment

 https://www.theguardian.com/environment/2019/sep/12/gucci-carbon-neutral-climate-crisis