On the road to AMBITION 2030.

“Reducing our footprint one step at a time”. This sentence summarises the environmental initiatives taken by the Procter & Gamble Company also known as P&G, since 2010. Differently from 50 years ago, more and more companies have shown their interest in environmental issues during the past years, by adopting CSR approaches. Among these, the American multinational corporation has shown particular interest in water, climate and waste by elaborating wide-reaching goals that will be renewed with the Ambition 2030. In 2018, the P&G released this new sustainability aim, which is focused on the limitation of climate and environmental impact in the next 20 years. Therefore, the company wants to pursue the finite resources and growing consumption’s challenges while creating values for both the consumer and P&G as a company. For these reasons, the Ambition 2030 goals span all brands, the supply chain, society and its employees. However, it is necessary to underline the fact that a meaningful progress and responsible consumption will also depend from partnerships and collaborations.

Procter and Gamble is an American multinational corporation specialized in a wide range of personal care and hygiene products.


In the past 180 years, it built brands characterized by an innovative culture and greater superiority in all elements of its consumer proposition. In order to pursue a measurable long-term impact on society and the environment, P&G has asked each brand to implement four Brand Fundamentals:

·       Product & Packaging Innovation: 100% of recyclable or reusable packaging, increase in responsibly- sourced bio- based or in recycled or more resource efficient materials.

·       Brand Communication: average in communication and advertising production to promote social and environmental sustainability.

·       Transparency: sharing brand’s ingredients and safety science.

·        Supply Chain Impacts: reduction brand’s supply chain impacts, including responsible sourcing of priority materials. The manufacturing sites are going to meet the Company’s Ambition 2030 goals.


Furthermore, the P&G’s green initiatives involve the supply chain by reducing its footprint and striving for circular solutions:

·       100% renewable electricity by 2030. However, it will commit to report the percentage of purchased electricity that comes from renewable sources. In addition, P&G will decrease by 50% its Scope 1 and 2 GHG emissions by 2030, instead of the current 2010 baseline. This is a science-based target aligned with the reductions called for by climate science and is the next step forward from P&G’s current science-based target of a 30% reduction by 2020.


·       35% increase in water efficiency. Since water stress is increasing in many locations around the world, the company recognises the need to continue to improve water efficiency in its operations. For this reason, P&G is targeting to source at least 5 billion litres of water from circular sources, which represents about 10% of its overall water consumption. In addition to this, the 2030 goal of increasing water efficiency will be achieved by 35%.

·       Advance at least 10 significant supply chain partnership. The collaboration with the supply chain, both with suppliers and with retailers, represents an opportunity to deliver significant climate, water and waste benefits in the manufacturing distribution and use of P&G’s products.


Furthermore, the Ambition 2030 project includes green initiatives referred to the society.  It focuses especially on the recycling of absorbent hygiene products, waste in order to create secondary raw materials. In fact, the unique recycling technology developed by Fater, a Joint Venture between P&G and the Angelini Group, has raised the possibility of being able to implement AHP waste recycling at a city or municipality scale and recover valuable materials, giving used diapers a new life in a wide range of potential applications. By 2030, this project will be developed in 10 cities.


Procter & Gamble considers employees as its greatest asset and the source of the passion, creativity and innovation that drives the company business. Therefore, in order to advance the P&G’s Ambition 2030 efforts, employees are engaged and equipped to help driving progress toward sustainability goals and objectives. For this reason, the company has implemented a system to recognize those employees who have made significant contributions to advancing progress.